MOST of us can’t remember what we were doing when Generation Y first burst onto the planet, if that’s the right way of putting it, in 1978.
Maybe you were holed up with a bottle of Southern Comfort in someone’s bedsit, maybe you were working your fingers to the bone trying to pay for your studies, or both.
Whatever the scenario, Generation Y appears to be the “me generation”, although there might have been a certain amount of modification taking place in the last 18 months.
The product of Generation Y, we gather, is liable to be an only child reared to expect the instant production of a chequebook (sorry, Paypal account) as far as the parents are concerned.
Most of them will use Facebook, blogs, YouTube, MySpace and all the other networking sites. And, forget about loyalty to the job as well. Figures suggest our Y Generation will have 29 jobs in five industries over their career – blimey, it makes you look like an under-achiever.
For those who don’t know what Generation Y is, google it. For those who don’t know how to do that, give up and go fishing.