Spinnaker is delighted to announce that we are finalists for an award for Best Use of Social Media. The news, which comes only weeks after being shortlisted for two other Recruitment awards (click here for more information), is particularly encouraging due to the fact that we put a lot of effort into creating an online hub for our clients, candidates, and general network within shipping and energy.
In 2013, we made our first real foray into Twitter, having only previously had a solid presence on LinkedIn, which was then generally regarded as being the 'professional' social media platform. We launched the @spinnakerglobal feed from Spinnaker Chairman Phil Parry, who now has almost 3,000 followers across shipping, renewable energy, logistics, and recruitment. Our recruitment team are all now regular tweeters, along with our Maritime HR division, whose focus is on their salary benchmarking and consultancy work. Twitter has become a daily part of our recruitment and HR business, with events such as our annual Maritime HR conference being live-tweeted for the benefit of both delegates and those who could not attend.
We have also made considerable strides within Facebook, YouTube, Google+ and the original platform we used, LinkedIn. Not only can followers on LinkedIn access our company updates, but we have several sector-specific networking groups within LinkedIn, including Shipping Finance, Marine Law and Insurance, Sales & Marketing, Renewable Energy, and many more, with numbers exceeding 20,000 professionals.
We have always wanted to create an online community so that people from all platforms can interact, engage and get in touch, which is increasingly important in the digital age: we can be on hand at the swipe of a smartphone screen, as well as by traditional methods such as email and phone. It's also essential to be able to reach our global audience from our UK office, and social media is the perfect way to do that.
The awards ceremony will take place on 30 September and we will have everything crossed! Huge thanks to Newsquest Media for making us finalists. Watch this space…
UPDATE: As of 18 August, we have also been nominated as finalists for the Business to Business Award from Essex Business Awards. This is a huge accolade and we are extremely honoured to be finalists for two categories in these prestigious awards!