In a world where remote and hybrid working is rapidly becoming the norm, fostering a cohesive company culture presents unique challenges. At Mintra, we’ve been learning and evolving with these changes, leveraging technology to maintain flexibility, connectivity, and collaboration across a dispersed workforce. What we’ve discovered is that culture doesn’t depend on physical presence; it depends on engagement, trust, and communication.
With employees across multiple countries, including Norway, Sweden, the UK, and Cyprus, 80% of Mintra’s workforce operates in remote or hybrid environments. This global reach has taught us how vital it is to stay connected. Using platforms like video conferencing, instant messaging, and collaboration software, we ensure that our people are in touch, involved, and informed, no matter where they are.
From day one, Mintra’s new hires experience our culture first-hand. Each new team member receives a personalised welcome pack, complete with branded merchandise and a QR code linking to a personal message from the CEO. This small yet thoughtful gesture has shown us how important it is to make people feel valued from the very start.
Our senior leadership has embraced open communication, hosting monthly “Team Talk” meetings where every employee is encouraged to participate. These virtual gatherings have become a cornerstone of how we promote transparency and inclusion. With Slido-enabled Q&A sessions, every team member can raise questions and concerns, which the leadership team commits to addressing. What we’ve learned is that listening to employees is the key to maintaining a strong connection, even from afar.
We’ve adapted our in-person events into virtual team-building activities that capture the essence of Mintra’s culture. Whether it’s an online workshop, a quiz night, or a digital coffee break, we’ve seen the positive effects of bringing people together—even when they’re physically apart. These moments of camaraderie have reminded us that community is vital, no matter the format.
Platforms like SharePoint and Yammer have helped us create virtual watercoolers, where employees connect informally, share ideas, and support one another. From internal messages to external interactions on LinkedIn and Facebook, our employees are proud to post and engage using #WeAreMintra, further strengthening our community.
Our CARE Team is an employee-led initiative that ensures peer support remains a priority, offering access to mental health services, flexible working hours, and employee assistance programs. A culture of care has proven essential to preventing isolation and burnout, especially in a hybrid setting.
We take regular check-ins and surveys seriously, using them to assess employee satisfaction. In our most recent survey for The Sunday Times Best Places to Work in 2024, 85% of our team expressed satisfaction with their working hours, while 81% were happy with their work-life balance. These results reaffirm the importance of flexibility and support in a remote work environment.
As a Learning and Development provider, one of our greatest strengths is embedding continuous learning into our culture. With unlimited access to training via Trainingportal, we encourage our employees to grow, innovate, and continuously develop their skills.
Through a combination of flexible communication, technology, and a deep commitment to employee well-being, Mintra has built a thriving work environment where every employee feels connected, supported, and empowered—whether they’re working from home, a local office, or halfway across the globe.
What we’ve learned is that by putting our people first, we can continue to grow as a company, adapting to new ways of working while maintaining the heart of Mintra’s culture. We are passionate about sharing our learnings, if you’d like to find out more or discuss our journey and what we are doing, we would be happy to have a chat. Please contact us at [email protected]
By Amy Reid
People & Culture Director, Mintra
