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Showcasing your skills: A guide to making yourself a marketable candidate

Securing a job in today’s market requires more than just qualifications—it involves presenting yourself as the best solution to the employer’s needs. From crafting a strong personal brand to building a powerful network and refining your skills, a holistic approach can set you apart. Here are essential strategies to showcase your skills, strengthen your profile, and make yourself a standout candidate.

1. Build a Strong Personal Brand

The way you present yourself online and offline significantly impacts how potential employers perceive you.

  • Define Your Brand: Your brand reflects your values, expertise, and professional persona. Be consistent with your messaging across platforms.
  • Leverage Social Media: Use platforms like LinkedIn to engage with industry discussions, share valuable content, and build connections. 70% of employers screen candidates online, so a professional online presence is essential.
  • Showcase Soft Skills: Alongside technical abilities, highlight your interpersonal skills—such as communication, leadership, and adaptability—since 92% of employers value these as much as hard skills.

2. Tailor Your CV

Craft a CV that highlights relevant skills, experience, and achievements that align with each role.

  • Focus on Impactful Achievements: Emphasise quantifiable results, such as increased revenue or customer satisfaction. For example, "Achieved a 30% increase in sales and expanded the customer base by 25%."
  • Balance Hard and Soft Skills: While technical skills are critical, include examples of problem-solving, teamwork, and adaptability.
  • Customise for Each Role: Tailor your CV to focus on the qualifications and experience that best fit each specific position.

3. Build a Professional Network and Stay Informed

Networking is invaluable; 85% of jobs are filled through connections.

  • Attend Industry Events: Conferences, seminars, and workshops provide excellent opportunities to connect with industry professionals.
  • Engage in Meaningful Conversations: Staying informed on industry trends (like new regulations or technologies) shows thought leadership and makes your networking efforts more effective.
  • Stay Connected: Actively maintain relationships with connections and leverage your network for advice, referrals, and job leads.

4. Pursue Relevant Experience and Qualifications

Education, certifications, and hands-on experience boost credibility and marketability.

  • Seek Relevant Certifications: Additional qualifications like courses in Market Analysis, ESG, or Decarbonising Shipping, for instance, demonstrate commitment to your field.
  • Gain Practical Experience: Internships, part-time work, or freelance projects build your portfolio and showcase real-world application of skills. Freelancing has proven valuable for 59% of candidates who developed skills transferable to full-time roles.
  • Highlight Industry-Specific Knowledge: Tailor your qualifications to match industry demands, whether through formal education or continuous learning.

5. Gather Feedback and Seek Mentorship

References, recommendations, and mentorships can reinforce your qualifications and help you grow.

  • Collect Endorsements: Recommendations from colleagues, managers, or clients add credibility. LinkedIn reports that candidates with recommendations are 60% more likely to be contacted for job opportunities.
  • Engage with a Mentor: Seek mentorship from a professional who has navigated a career path similar to yours. A mentor can provide guidance, feedback, and networking support to enhance your skills and open new opportunities.

Enhancing your marketability involves a proactive approach to skill-building, networking, and presenting yourself effectively. By focusing on these key areas, you demonstrate to employers that you’re not only qualified but also a valuable, well-rounded candidate. With commitment and strategic effort, you can increase your chances of landing your ideal role and advancing your career.

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